December 1st, 2014

New product introduction – mae by damiva

mae by damiva

“Get ready to feel like a teenager again – but with better judgement.”

Vaginal dryness: it’s something few women wish to discuss with a partner, friends, even with their doctors. But why? Is it because it seems “unsexy” to experience dryness? Or is it because individual women assume that, since it’s rarely a topic of conversation, they are the only ones to suffer from it? Whatever the reason is, we’re here to tell you that vaginal dryness is perfectly normal and completely natural!

Who gets it?

Although loss of vaginal moisture is most common among women who have passed menopause, it can affect younger women due to hormonal issues (during breast feeding for example) or as a side-effect of taking certain medications, such as those prescribed for asthma or containing antihistamines. It is a condition that is widespread, with 85 per cent of postmenopausal women experiencing symptoms and 40 per cent having pain with intercourse as a result of dryness.

What is mae?

Founder Chia Chia SunYou may have seen her on Dragon’s Den, where damiva founder Chia Sun impressed the judges and was approached by Jim Treliving who wished to help this passionate pharmaceutical executive bring her very worthwhile product to market. London Drugs is proud to be among the first to carry mae.

Mae is a vaginal moisturizer that is suitable for long-term use. It is not a traditional lubricant but rather a means of ensuring the vagina stays as moist and comfortable as it would be under ideal conditions.

The all-natural formulation contains no water or alcohol, both of which dehydrate the delicate mucous membrane of the vagina over time. Instead, Mae contains emollient plant butters for silky lubrication, and hyaluronic acid—a moisturizer manufactured naturally by the body. Vitamin E is added instead of harsh chemical preservatives such as parabens to prevent microbial growth, and the ovules are sealed in air-tight packaging to prevent degradation.

Mae is optimized to a pH of 3.7. When the vaginal pH increases, the risk of bacterial vaginosis also increases. The ovules contain only six ingredients, rated as low hazard (0 or 1) by the Environmental Working Group’s Skin Deep cosmetics database. Mae is also free from hormones and can be safely used by women on hormonal therapies.

What is vaginal atrophy?

mae contains only the good…

  • natural kokum & cocoa butters
  • sea buckthorn extract
  • hyaluronic acid
  • sucrose
  • vitamin e

…and none of the bad

  • parabens
  • petrolatum
  • water/alcohol base
  • perfumes
  • stabilizers

When hormone levels begin to wane during perimenopause (the 10 or so years that precede the cessation of the menstrual cycle), the vagina loses its natural lubrication. This leads to shrinkage of the delicate tissues and consequent shortening of the vaginal canal. In turn, this may cause a burning sensation and/or bleeding, although these symptoms are not common and warrant a visit to the doctor.

While much of this atrophy can be prevented, lubricating the vagina has always been a temporary means of making sexual activity more comfortable. The primary cause of discomfort—an ongoing lack of moisture—is not addressed.

Used regularly, Mae will help ameliorate the discomforts associated with vaginal atrophy by restoring the natural moisture of the vaginal tissues.

Reduced incidence of infection

The cells that form the vaginal walls also produce natural sugars that support the healthy flora (good bacteria) in the vagina. These bacteria in turn secrete lactic acid, which helps maintain optimal vaginal pH. The correct pH keeps unhealthy bacteria in check and reduces the likelihood and incidence of infections. When the vaginal walls thin, the natural sugars are depleted. This causes the pH to become less acidic and so infections are more likely to develop.

Mae contains sucrose, a sugar that supports healthy bacterial growth and therefore helps reduce infection. (A 2010 studyi reported in the Chinese Medical Journal showed that sucrose is as effective as the antifungal metronidazole in preventing bacterial vaginosis.)

Regular exercise, menopause & breast cancer risk

A recent study from France has determined that post- menopausal women who put in a few hours of activity every week, are less likely to develop breast cancer than their sedentary sisters. (This includes walking as well as more vigorous activity.)

The study looked at women who had exercised regularly in the previous four years and noted that the risk reduction disappeared if physical activity was halted.

The study followed 59,308 women between 1993 and 2005. Of these women, 2,155 were diagnosed with invasive breast cancer during the course of the study. The women who reported being more active were less likely to have been diagnosed with breast cancer.

Women who reported walking for a minimum four hours a week or who participated in more vigorous exercise such as cycling for at least two hours weekly were the least likely to be diagnosed with breast cancer. High levels of recent physical activity were associated with a 10 per cent decrease in risk.

Although this study was unable to confrm a causal link between physical activity and breast cancer, over 100 similar studies have suggested that regular physical activity reduces the risk of developing breast cancer after menopause. Many health experts have attributed this to a reduction in abdominal body fat, which is a known risk for breast cancer.

The French study was co-authored by Dr. Françoise Clavel-Chapelon, who says that the mechanism by which physical

activity reduces breast cancer risk is likely not hormonal since the results were the same for all types of breast cancer. Rather, she says, it is likely due to immune response, reduced inflammation, weight control, or a

combination of one or more of these factors.

Perhaps most encouraging are the results

of a 2001 study that showed that the degree to which a woman had been physically active before menopause has little or no bearing on her risk for breast cancer following menopause.

Becoming physically active after menopause appeared to decrease breast cancer risk by 40 per cent. In other words, it is never too late to start reducing your risk.

Zeng, z., et al, Directed shift of vaginal flora after topical application of sucrose gel in a phase 3 clinical trial: a novel treatment for bacterial vaginosis Chinese Medical Journal 2010;123(15):2051-2057.

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